Idealista Tea Latvala


Tea Latvalan puiset design-dildot ovat niin kauniita, että niitä voi pitää esillä olohuoneessa tai vaikka keittiön vitriinissä.

Vuonna 2015 Tea Latvala oli juuri eronnut poikaystävästään. Riitaisa ero oli ottanut voimille ja Tea käveli silloisen Miamin-kotinsa lähikadulla sydän murtuneena.

Kadulla oli meedion ovi, jonka ohi Tea oli useasti kävellyt aiemmin. Ovi oli aina ollut kiinni. Hetken mielijohteesta Tea päätti kuitenkin kokeilla ovea.

Tällä kertaa ovi aukesi.

What do you feel – TEATIAMO

True Story behind TEATIAMO

Sometimes my story is too complicated to start telling it to a complete stranger. But this is how it began – written by Matilda Kivelä:

”There was a door in Miami that I walked past almost every day. It looked so tantalising, yet every time I tried to open it it was locked. For some reason, it kept calling my name and I kept stopping to try its handle to see if it was open. On the day I told my then-boyfriend to pack his bags and leave our shared home, I walked past the door. It was unlocked and a tiny woman was in. She asked me if I knew why the door had been locked until that morning, quickly replying to her own question. “It was locked because you were not ready until now.” It sent chills down my spine.

We started a long process of healing, working on my strengths and weaknesses together. We became friends. Once during a meditation session, she suddenly sprung up, holding her small hands parallel to each other and exclaimed “I see dildos in beautiful wooden boxes!” While it would be poetic to say that it was an epiphany, I was actually confused by her outburst. It kind of made me feel a bit dirty. At that point I had been working in fashion and as an art director for years. Becoming a dildo dealer was not part of my plan.

I flew back to Finland and over that spring, ideas of something of my own started to form. I was suffering from insomnia and when night fell I would build vast empires of ideas and dreams in my mind. It was not long before my thoughts would reach their crystallisation in the form of dildos. I had actually had a name for my brand long before the dildos. It was born over dinner one night, when an Italian couple asked me why I did not have my own brand yet. “Tea, ti amo,” they exclaimed, “it is a perfect name for a brand!” Tea, ti amo – Tea, I love you. The dildos fit the name perfectly. It is the pinnacle of what they symbolise – learning to accept and love yourself.

The shape of the dildos was born organically – I often drew the same form on notepads and pieces of paper when I was on the phone. The shape grew on me little by little and I later refined it to resemble a more clean-cut half-circle. When I lived through difficult nights, I sustained my dreams with the idea that I would one day be able to showcase what I have achieved. I wanted to bring dildos into the realm of aesthetics, out of the grotty sex dens of the 1990s. I wanted to break some of the taboos that still hang over us.

Some people expect me to be some kind of ultra-sexual nymph just because I design sexual objects. Sometimes I get feedback about the way I look – people tell me that I could and should be sexier and expect me to show and tell. My aim is to be a credible designer and businesswoman, so in my mind there should not be a link between my dildos and the way I look. It makes me furious when people tell me I should wear different clothes or let my long hair down – I can be a successful businesswoman even if I’m dressed in lounge wear with my hair up in a tight bun. As a woman, I have to justify my existence no matter what I look like or what I do and it is almost as if I was expected to apologise for what I am. Sorry for being tall, sorry for having long hair that I want to tie up – and sorry for having designed something that I can stick up yours!

In some ways, I feel like I am a pioneer of some sorts. Dildos are not anything new, but it does feel like I have hit some nerve since there has been so much controversy and discussion around my business. I had no idea how many tornadoes I would have to survive when I started. Sometimes, when I look back, it feels like the things I do are guided by something bigger and with hindsight, I can see how everything is connected. It is no longer just about the dildos, but about something bigger – I believe that they will open new doors and ideas, shatter some ceilings and kick through some doors. They already have. It has been a battle, but it feels like I am exactly the right person for this task.”

Tea Latvala is the founder and CEO of TEATIAMO, a startup that blends design and high-end sex toys. Latvala holds a Master of Arts degree from the Helsinki School of Arts, Design and Architecture. From 2007 to 2008, she co-hosted 14 episodes of G-piste (“G-spot” in Finnish), a talk show about sexuality.

Written by Matilda Kivelä

Photo by Bryan Saragosa

Story in NORDIC SPIRITS magazine

In Finnish Media: Me Naiset

MENAISET tyylikkäimmät

Nämä seksilelut kehtaa jättää yöpöydälle lojumaan. Seksilelun ei ole pakko näyttää avaruusoliolta tai lastenhuoneesta karanneelta. Valitsimme 13 tyylikästä seksilelua, joita ei tarvitse piilottaa yöpöydän laatikkoon.

No nyt on ehtaa suomalaista designia! Tea Latvalan perustama Teatiamo valmistaa dildoja luonnonmateriaaleista, esimerkiksi koivusta ja lepästä. Yritys sai alkunsa Latvalan halusta suunnitella tyylikäs seksilelu, jota kelpaa säilyttää vaikka kirjahyllyssä.

In Finnish Media: Talouselämä

Yllättävä Suomi-design leviää maailmalle: ”Tikuista ei ole pelkoa, jos ei ole halko hanurissa jo valmiiksi”

Teatiamo-brändillä toimiva suomalainen design-yritys markkinoi puusta valmistettuja dildojaan eli masturbointivälineitään nyt Yhdysvaltain sekä Kiinan ja Singaporen markkinoille, yhtiö kertoo tiedotteessaan.

Tiedotteen mukaan yhdysvaltalainen Good Vibes -ketju on ottanut Teatiamon luksusdildoja myyntiin pariin lippulaivamyymäläänsä. Puudildoja on myös lähetetty näytille Kiinaan ja Singaporeen.

Teatiamon verkkokaupassa puudildon hinta vaihtelee 189 eurosta 239 euroon. Puudildoja varmistetaan neljästä eri puulajista: koivusta, tervalepästä, pyökistä ja pähkinäpuusta.

Dildot valmistetaan puusepäntehtaalla, ja niiden pinta viimeistellään myrkyttömällä akryylilakalla, mikä tekee puun pinnasta sileän ja lasimaisen. ”Tikuista ei ole pelkoa, jos ei ole halko hanurissa jo valmiiksi”, sanoo Teatiamon perustaja ja dildojen suunnittelija Tea Latvala.

Latvala on pyrkinyt suunnittelussaan siihen, että jokainen suunniteltu tuote sopii pidettäväksi esillä esimerkiksi kirjahyllyssä tai pöydällä henkilökohtaisen käytön lisäksi. Latvalan mukaan “kaikki riippuu lopulta käyttäjän omasta design-mausta, mutta myös rohkeudesta”.

Featured @ Cereal Entrepreneur

@tealatvala: ”The idea for @TEATIAMO was born out of an urge to break boundaries related to sexuality and at the same time design something timeless and beautiful. Sex should be elegant, sensual and natural born right. You should praise it.
At TEATIAMO, we design, produce and sell design sex toys made out of wood, stone and glass. As a startup trying to build my business from Finland (5,5mm people) I was able to reach 1mm of them during the this summer via different media and tv-presence. TEATIAMO and my wood dildo business was the most read news article in two of the major media channels in my own home country. I am hoping to reach the same amount of people anywhere I go one way or the other. We should make love not war.
Q: Nice, how’s it different from other companies out there doing the same thing?
A: Sexuality and sextoy industry are shaped by old traditions, values and believes; sexuality being still a tabu and something that is considered to take place behind closed doors. TEATIAMO breaks these believes bringing sexy back in daylight. TEATIAMO’s products are so elegant and well thought that you can leave them on the dinner table.
Q: Tell us a funny or embarrassing moment that happened to you as an entrepreneur?
A: Well I could already write a book about how I have been treated as a female sex toy designer. It sure has been a fun journey.
Q: Was your family supportive you when you told them about your plans?
A: Yes, my mom was my first customer.
Q: Who’s is an entrepreneur today that you admire and why?
A: So many young, bright and talented kids out there using the modern sources the way I can only admire. I admire everyone with an entrepreneur spirit when its focused on making this world a better place: happier, more ecological, sexier, funnier, easier, more pleasurable. Do you even remember the time before Tinder, Uber, snapchat or Facebook.